Ashley Boo – Facebook Interactive Campaign

Introducing the new and resurrected Ashley Boo, a new and innovative interactive campaign on Facebook. Just write what you want to do with Ashley and her profile comes to life, responding to your requests in a totally fun and exciting way. The entire campaign was created in-house by the Rounds team. You can see the list of credits below. It was created in order to promote our Facebook application, Video Chat Rounds, which allows you to do stuff together with friends and new people via video chat. The campaign was originally inspired by Tipp-Ex’s Hunter Shoots a Bear, but this is the first of its kind on Facebook. The reason we used Facebook is because we wanted to promote our application in a new and innovative way and show people what our brand is all about. The application is created in Flash and for the first few seconds mimics a real persons Facebook profile. It’s only after the user enters a keyword or phrase that it becomes much more than just a static image and basically comes to life. Credits:Concept: Yogev Shelly / Martin Luber Producers: Martin Luber / Natasha Shine / Ilan Leibovich Director: Martin Luber Director of Photography: Gregory Dean Hall Post Production: Martin Luber / Gregory Dean Hall Programmers: Oleg Sivokon / Nitzan Tomer / Sergey Kagansky Actors: Maya Volberg Natasha Shine Farida Chamailova Liz Ekshtat Nitzan Tomer Eli Atlas Leore Kamen Martin Luber Gregory Dean Hall

ooVoo – video chatting

Rounds | Video Chat Application

Rounds is a social entertainment platform that offers its members the ability to webcam chat, play multi-user, real-time games together, watch videos and enjoy many different interactive online activities in a fun and playful way. The company was founded in April, 2008 by Dany Fishel and Ilan Leibovich and is based in Tel Aviv, Israel. For more information, visit

BulletinTV – Broadcast The Web (Design)

UI and Branding design for BulletinTV Application and Web Presence



Introductory website for Catchup company.
Tcatchup is an official contents provider of the animation giant AOL and the contents manger of icqTV
CatchUp provides private channels with a flexible user interface, mangment system, hosting and streaming services
Design | Memorable plastic puzzle kit -Build your own tv.
Catchup website

Lancome | walk by interaction experience

For a Lancome event in 2007, 27dv designed a curved path around the exhibition, it was covered with flowers and as people walked over it, the flowers moved to the sides to reveal Lancome products embedded into hollywood stars.

Rounds | Google Wave Application

Within a Wave, you can insert our 6rounds extension and invite your friends to join you in the wave. You take a seat and wait for someone to sit opposite to you. 6rounds extension, allows Wave users to have fun and interactive video chats with their Wave friends and have the same shared experiences as 6rounds users do. Just like in 6rounds, chat partners can enjoy and share together live and in real-time: from watching videos, playing real-time games, listening to music, to co-facebooking or youtubing and beyond. Also they can enjoy the same fun gifts, effects and skins in their video chat experience.

Rounds | Community Site

Rounds is a live meeting point. It's a truly unique, exciting and interactive online environment, offering users a variety of experiences that they enjoy together. Using a combination of webcams, real-time games, social activities and media engagements, we present a wide range of opportunities: from watching videos, playing real-time games, listening to music, facebooking and youtubing, to shopping together and beyond.

Rounds | Personal Slide Show

The Personal Slide Show is a Compact Portable Profile, that helps people get to know you in a few clicks. Built as part of community site, it served as the site's users profile. The main goal was to let people get know other people in a natural way, as if someone is introducing them to the viewer in a human language rather a robotic form fields language and a more visual way - all the users music, movies Interests and more were represented by a automated matching image. When users on the site were about to meet in Rounds video-chat, they were first introduced to other side with this profile, which helped both sides decide if they would like to proceed the actual video-chat.


PUMA | Interactive window







Plymedia - short movies for Valentin's day campaign

Concept Movie (English)

Concept Movie (Hebrew)

BulletinTV – Broadcast The Web (Movies)

BulletinTv is an application that turns any screen into a live interactive social media bulletin board. The application is designed to display web social networks like Facebook, Twitter, or any other, as a TV bulletin and guide the viewer through the feed as if it was a slide show. BulletinTv can be used privately or as the “next gen” digital signage. It is simple to use, cost effective and agile. In 3 years time this will be the only way people would enjoy social networks on a big screen environment.

Sta®tup Sketch – Ideas Blog

This blog is a way to unleash creativity and share ideas with the world. Leave all your fears at the door and just share what you're thinking of and see what happens. Go to Sta®tup Sketch

Basad – Jewish Firefox Extension to add בס”ד to web pages.

Adds the Hebrew initials בס'ד (Basad) to every webpage! Bs'd stands for :besiata dishmaya = with heavens help, widely spread among Jewish people and written on the top right corner of every day texts. Soon - hebrew date , prayer times and more... Get it here! Basad is homemade (27dv) project by: Yogev Shelly and Nitzan Tomer

//aSnippet – Share what u code

discover and develop with" //aSnippet enables you to keep all of your frequently used code snippets (As3, As2, Js, PHP, HTML, MXML…) in one place that’s accessible from any computer. You can share your code with other visitors and use what they post, too. Directly from inside Adobe Flash or the Desktop AIR Application This is a public project created by Gadi serbnik and Yogev Shelly. Visit the site Visit the blog

Haifa university – Institute for the Study of Affective Neuroscience

Click anywhere and use the arrow keys


Alternative OSD keyboard

UI experiment for creating an on screen display keboard for telvision or any remote control Typing

Rob & Tedi – A tale about a bear and is best friend rob

Get Soccer Ball Bounce 2010 here!

Soccer Ball Bounce 2010 (AKA worldcup 2010 soccer app) – iPhone app

Be a champion! -------------------- Dribble the ball as many times as you can... with every hit the ball will move move faster and further across the field.
The entire practice takes place in a 2010 world cup stadium. The Game simulate a reality environment and based on real world physics.
How to play? ----------------- Place your finger on the soccer player and drag him across the screen were ever the ball goes to.
One rule: ---------- Every time you hit the ball, you get one point and your hitting power increase and so the ball will move faster with every hit!! Ready??? goooooooooooooooooooooooo!
Get it here!

Cafe Yael – Coffe House in Sderot

Get it here –

youFeel – iPhone App

Find out how do you really feel! Some days we are not sure how do we feel or need someone to reassure us if we are :) or :( or something we didn't even think about. Let this Sensitive app tell you how do you feel... by shacking it. Get youFeel here!




Vision Gallery

My Generation

Tipo in Motion

Train Alert